Discovery Hub

Led 0→1 design for Lenovo’s Discovery Hub, creating a scalable app discovery and engagement system validated with up to 3.5× higher CTR across 1M+ users.

My Role

My Role

UIUX Design Intern

Responsibility

Responsibility

UIUX Design, Usability Testing

Team

Team

UX Designers,

Product Managers,

Software Engineers

Duration

Duration

2025/6-2025/7

6 weeks

The Mission

Create an easily discoverable and highly explorable stand alone experience to showcase Lenovo’s preloaded apps and smart features, with the goal of increasing user adoption and continued usage.

Create an easily discoverable and highly explorable stand alone experience to showcase Lenovo’s preloaded apps and smart features, to increase user adoption and continued usage.

The Mission

Create an easily discoverable and highly explorable stand alone experience to showcase Lenovo’s preloaded apps and smart features, with the goal of increasing user adoption and continued usage.

The Impact

1M+

1M+

1M+

Target users

2026

Expected to Launch

2026

Expected to Launch

2026

Expected to Launch

The Impact

1M+

Retention Rate

2026

Expected to Launch

2026

Expected to Launch

2026

Expected to Launch

The Impact

1M+

Target users

2026

Expected to Launch

2026

Expected to Launch

2026

Expected to Launch

What I have done

  1. Designed the end-to-end experience including entry point, home page, and feature subpages.

  2. Collaborated with researchers to conduct usability testings and led to 5+ design iterations across core flows.

  3. Produced 40+ high-fidelity screens and components aligned with Lenovo’s design system.

  4. Led visual exploration for the visual language of branding, to modernize the ecosystem experience.

  5. Aligned cross-functional teams to align user goals with technical feasibility..

  1. Designed the end-to-end experience including entry point, home page, and feature subpages.

  2. Collaborated with researchers to conduct usability testings and led to 5+ design iterations across core flows.

  3. Produced 40+ high-fidelity screens and components aligned with Lenovo’s design system.

  4. Led visual exploration for the visual language of branding, to modernize the ecosystem experience.

  5. Aligned cross-functional teams to align user goals with technical feasibility..

  1. Designed the end-to-end experience including entry point, home page, and feature subpages.

  2. Collaborated with researchers to conduct usability testings and led to 5+ design iterations across core flows.

  3. Produced 40+ high-fidelity screens and components aligned with Lenovo’s design system.

  4. Led visual exploration for the visual language of branding, to modernize the ecosystem experience.

  5. Aligned cross-functional teams to align user goals with technical feasibility..

  1. Designed the end-to-end experience including entry point, home page, and feature subpages.

  2. Collaborated with researchers to conduct usability testings and led to 5+ design iterations across core flows.

  3. Produced 40+ high-fidelity screens and components aligned with Lenovo’s design system.

  4. Led visual exploration for the visual language of branding, to modernize the ecosystem experience.

  5. Aligned cross-functional teams to align user goals with technical feasibility..

The Outcome

The Outcome

The Outcome

The Outcome

First-Time Disocvery

An end-to-end discovery experience grounded in the Lenovo ecosystem.

First-Time Disocvery

An end-to-end discovery experience grounded in the Lenovo ecosystem.

Contextual Discovery

A curated hub that highlights apps and eases feature discovery.

Ongoing Optimization

An engaging page showcasing app details for deeper exploration.

The Process

The Process

The Process

The Process

01 — Context

A six-week sprint to design Lenovo's first dedicated discovery experience for both new and returning users.

Embedded with Punchcut on Lenovo's SMB team, I joined a project aimed at moving past first-launch onboarding toward continuous discovery — adopting the One Lenovo design system as the foundation.

02 — Current problem

Lenovo's current software hides its best apps behind a settings-style interface.

03 — User Journey

In order to ground the design decisions, I mapped how two users move through the Hub.

3 Chanlleges

01

Where users enter

Where users enter

02

how they're re-engaged

how they're re-engaged

03

How the home page serves both audiences

03 — Challenge I

How to encourage users to actually enter a hub they didn't know existed?

I tested on what does "discovery" look like.

Working with the research team, I conducted usability testing on 3 icon directions against four criteria — discoverable, educational, expected, dynamic.

Round 1

The lightbulb icon is a familiar metaphor for finding tips for participants.

The lightbulb icon is a familiar metaphor for finding tips for participants.

Round 2

The additional elements of a star or swirl represent the principals of education and dynamism.

The additional elements of a star or swirl represent the principals of education and dynamism.

I explored how the first impression can be better communicated.

I explored how the splash could balance product identity and ecosystem value, positioning Discovery Hub as more than just a utility app.

Round 1

The lightbulb icon is a familiar metaphor for finding tips for participants.

Too minimal — doesn't explain value

Round 2

Felt promotional, not functional

Round 3 (Final)

The lightbulb icon is a familiar metaphor for finding tips for participants.

Communicates the Hub as a gateway

Final Design

Dynamic icon in the bottom bar as main entry+ Handshake moment

04 — Decision II

How do we boost re-engagement after the first visit?

Validating the language and contents

I Have conducted 2 rounds of usability testings to test out how to encourage user have stronger desire to click the pop-up.

Takeaway

Personalized data + action verb beat generic feature description, every time.

Final Design

3 types of notification for different context

05 — Decision III

How to make both new and returning users engage in the hub page?

I conducted research to learn what new and regular users want.

Research showed first-time and returning users had different priorities. New users gravitated toward the Day One Essentials. Returning users wanted popular recommendation.
First Time Use

User Interest for different sections

Regular Use

User Interest for different sections

First Time Use

User Interest for different sections

Regular Use

User Interest for different sections

So I initially built 2 layouts

First Time Use

Prioritized 'Day One Essentials' & 'Tools We Love'

Regular Use

Prioritized 'Reommended For You' & 'New Arrivals'

First Time Use

Prioritized 'Day One Essentials' & 'Tools We Love'

Regular Use

Prioritized 'Reommended For You' & 'New Arrivals'

However, I needed to change it to the same layout due to the technical limitation.

After communicate with the dev team, I found out that the home page need to use the same layout for different users due to the limitation.

Final Design

Combine 2 sections to "Best of Apps"

Impact

+15%

Monthly Active User

More users engaged with the new Smart Q&A feature, showing stronger adoption and repeat usage.

+18%

Retention rate

Users returned to MagicSurvey more often, indicating sustained value and trust in AI-assisted survey creation.

1M+

1M+

Target Users

Target users

Designed to engage 1M+ Lenovo Thinkbook 14P users, driving broad adoption and repeat usage.

More users engaged with the new Smart Q&A feature, showing stronger adoption and repeat usage.

1M+

Monthly Active User

Target users

Designed to engage 1M+ Lenovo Thinkbook 14P users, driving broad adoption and repeat usage.

2026

2026

Retention Rate

Expected to Launch

The hub is slated to launch in 2026, marking a key milestone for Lenovo’s ecosystem.

2026

Retention Rate

Monthly Active User

The hub is slated to launch in 2026, marking a key milestone for Lenovo’s ecosystem.

+15%

Monthly Active User

More users engaged with the new Smart Q&A feature, showing stronger adoption and repeat usage.

+18%

Retention Rate

Users returned to MagicSurvey more often, indicating sustained value and trust in AI-assisted survey creation.

Takeways

Takeways

Takeways

Takeways

Verifying Assumptions

It saves significant effort to verify assumptions before designing. Asking "why" early prevents costly rework and ensures the solution is grounded in reality rather than guesswork.

Adaptable Storytelling

Each audience needs a different story. It is essential to adapt the presentation approach to the audience, ensuring stakeholders see the vision while engineers understand the logic

The Outcome

Enrey Point

An impactful and emotional entry handshake moment.

Home Page

A curated hub that highlights apps and eases feature discovery.

Sub Page

An engaging page showcasing app details for deeper exploration.